Only by enabling flexibility can the company further its growth. How is the company using technology and innovation to further its growth? In addition, we may evaluate ways to bring our service to even more countries over the next two years. As we increase our customer base in these countries, we can continuously optimize our offering, through personalization, broader choice, and more delivery options. We are currently active in nine countries, making a difference to our customersвЂ™ lives by enabling them to live better and healthier. In what ways does the company plan to build on its growth both in the United States and around the globe? for a service like this as busy Americans struggle with getting dinner on the table, too. Wanting to serve as many people as possible, the team developed a logistics model that enabled them to deliver to every single household across a given country. They quickly started getting requests from people outside those areas who all wanted to become a part of the HelloFresh family. The team started early in 2012 packing shopping bags in Berlin, Amsterdam, and London with a view to target the highest density population areas in Europe. What was the impetus behind bringing the company stateside? They wanted to make cooking more accessible, easier, and healthier, and something they could enjoy with friends and family. They also hated the dreaded daily debate of вЂњwhatвЂ™s for dinner?вЂќ They knew there must be a way to improve cooking at home without all of the associated hassles. They both liked to cook, but hated the chore of grocery shopping and carrying everything home. They were working late hours and wishing they could eat a home-cooked meal instead of takeout all the time. HelloFresh co-founders Dominik Richter and Thomas Griesel were college buddies living together in Berlin, Germany. What was the inspiration behind starting a business like HelloFresh? CEO Ed Boyes spoke with Specialty Food Magazine about how HelloFresh came into the market, helping consumers live better, healthier lives through the convenience of meal kit delivery, and where the growing segment is headed. operations continue to grow, new partnerships with specialty food vendors, suppliers, and farms will become even more crucial. Now in nine countries, the company is finding new ways to set itself apart from the competition, including a partnership with celebrity chef Jamie Oliver, who contributes weekly recipes to the serviceвЂ™s menu.ДЄs U.S. HelloFresh brought its operations stateside in 2012 and had the entire country covered by 2014. In a segment that is becoming more saturated by the month, HelloFresh has been a leader in the meal kit delivery market since the company launched in Germany in 2011. CEO of meal delivery service HelloFresh, shares his thoughts on the companyвЂ™s trajectory, how meal kits have changed the way people eat, and the future of convenience cooking.

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